iPad is a great device when it comes to information sharing and presentation . Big car companies are taking notice of it and to attract more customers, they have started to use iPad as business tool. Some are offering iPad which comes with the car specific app, carrying the car manual inside and lots of other things/information to help customers. Its a huge step from the old paper book manuals we are all used to. And as the information is presented in a interactive manner, it just makes going through the manual more fun. They are also making their sales executives iPad equipped to share the car details with customers more effectively. Below are few examples which stand apart, which will shed more light on what’s going on :
Mercedes iPad Connection : Mercedes-Benz Advantage App
Mercedes is rolling out a new campaign called Mercedes-Benz Advantage, in which they are giving out iPad’s to their dealer ship executives, which will help them get things better and faster.
MB Advantage on the iPad will give dealership sales personnel instant access to marketing programs for specific models, quicker turn time on the credit application process, and increase speed and efficiency on the return of lease vehicles. “We see the iPad providing wireless mobility, information and flexibility on the showroom floor,” said Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial. “The iPad will provide a competitive advantage to our dealers by increasing their service levels through a more flexible financing process.”
So, next time you visit a MB store, you might bump into a iPad carrying sales guy .
Hyundai To Offer iPad As Car Manual With Equus
Hyundai is jumping into the iPad as manual bandwagon with their Equus brand. So, when you buy a 2011 Equus , you get a iPad free with all the preloaded information about the car. Customers will also be able to schedule maintenance appointments using the Hyundai app, which is indeed helpful.
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